Please!!! The best Dockers' ad agency could do was suggest there were times when men wore the pants? Yes, I recognize this was done with tongue in cheek, and yes, I recognize the web ad has buttons for men's and women's shopping. But seriously, when do the ad geniuses give up trying to merely gain attention and start selling something again?
Did the executives at Dockers think this was clever? Did they expect America would be swept up in the "playfulness" of the campaign? Would America flock to stores to buy their khakis to salute the progress society has made in advancing issues of gender equality? These same folks who approved this really lowered the bar on a brand that once fueled American society's shift to casual Fridays and ultimately the entire "business casual" office attire movement. With all the unique brand attributes Dockers has to tout, and defining itself as the "soft" khaki, I doubt that term was ever meant to reflect their skill at crafting ads. I expect this campaign to die the quick and merciless death it deserves.
Our beloved Brew.
R.I.P. Big guy.
