Friday, February 22, 2013
Just watched a video that was in my FaceBook news feed from a site called Life Happens. It's an ad for life insurance and not nearly as well done or moving as the cover image suggests. I feel ambushed on my own FB page. In fact, it is particularly poorly produced. I'll know better than to ever open a "Suggested" page again. And guess what? Surprise! It didn't sell me on buying insurance. Once again, some sucker was sold on the idea they HAD to have a FB presence without a clue about how to use social media. But people connected with the effort will circulate comments about how "sweet and touching" it is (not) and share numbers on viewership to convince everyone they have a hit. No one will mention the lack of sales but down the road some junior executive will present this tripe as their claim to fame.