The Real Legacy of David Beckham in America
By: Jim Paglia
Just before the public announcement was made that David Beckham was coming to America to play for the Los Angeles Galaxy of MLS, I predicted his impact as a guest columnist in Soccer America and my views were reprinted by a reporter for the New York Times. Much of what I wrote has come to pass:
He proved he still has world-class skills;
He only enhanced his already astonishing celebrity and has expanded his endorsement across a wide variety of products sold in the US;
His first visit to each MLS city drew phenomenal record crowds;
Future visits didn’t draw anywhere near as well;
He was largely, singlehandedly responsible for the huge increases in MLS merchandise sales;
The Galaxy record is no better as a result of his presence;
His soccer camps got a big boost;
Aside from publicity, his impact on the professional game in this country is the equivalent of his wife Victoria announcing she was reuniting the Spice Girls. (I had no way of knowing that only days after this story first appeared, she did indeed announce the Spice Girls were launching a limited engagement world tour in selected cities. Apparently, they selected the wrong cities, because the tour was cut short due to lack of ticket sales.)
However, despite what appears at first glance to be my rather “spot on” assessment his impact to the game in America, I must admit I really couldn’t anticipate what I now believe will be his greatest legacy to the sport in this country.
Beckham has reinforced the notion among some self-serving coaches, administrators, parents and at times, players that it’s perfectly alright to walk out on your team and your commitment if a better offer comes along.
It’s well documented that I am not a fan of MLS, but the embarrassment caused to that league by the Beckham debacle is of little concern to me. It should have been no surprise to Beckham or anyone else that the caliber of play in MLS is well below the standards at which he has played most of his life. He had to be aware he wasn’t going to gain international match readiness playing against the likes of the Columbus Crew.
For all the obvious good his presence has done to promote interest in the sport among young players, I worry that Beckham’s greatest legacy will serve to demonstrate to generations of players who follow that individual self-interests outweigh commitment to a team and a club.
Before I go any further, let me be clear that I am a big fan of David Beckham, the player. He has been, and remains today, one of the most gifted set-piece players, and passers in the game. I’m thrilled to see him back in uniform for England. I even enjoy watching him play for AC Milan.
But I can’t help but wonder how many coaches, parents and players see his example as license to expand the already epidemic proportions of “hopping.” Coaches recruiting players to advance their own careers, parents living vicariously through their young children and praying for an unrealistic NCAA Division I scholarship, and players just looking for free snazzy warm-ups and gear, or a trip to Disney World; all conditions that are polluting the game. Sadly, Beckhams’s example, and ultimate legacy may be further opening the floodgates of this mentality.
A view of the world through the eyes of a brand strategist with assorted ramblings about other topics near and dear to his heart including: fatherhood, branding, parenting, social ills, branding, volleyball, family caregiving, all things brand related, politics, and the affection of the wonder dog, Brew. . . did I mention branding?
Our beloved Brew.
R.I.P. Big guy.
Showing posts with label MLS soccer. Show all posts
Showing posts with label MLS soccer. Show all posts
Monday, December 28, 2009
Tuesday, August 18, 2009
Christopher Sullivan makes even ugly MLS soccer seem intelligent
Loath as I am to watch MLS soccer, it is my habit to check out whatever is on Fox Soccer Channel at all hours of my viewing day. I happened on a game between DC United and Houston Dynamo last week while flipping channels and I had my finger on the channel changer just as I heard Christopher Sullivan's voice doing the color commentary. The game was a dreadful affair lacking skill, creativity, and style from either side. And yet, I stayed with it because I love the unique perspective Sullivan, a former professional player, and member of the US National Team brings to his commentary.
I've heard other former (and some active) players who lack the polish and perspective I think Sullivan brings. His delivery is measured, understated, and at times, melodic. Because of some questionable audio work during the broadcast, the commentators were often drowned out by the stadium announcer and the crowd. I actually found myself straining to hear what Sullivan had to say. Let me tell you, with all to few exceptions, that has not been the case with other soccer announcers in this country. Honestly, if I know a game is also being broadcast in Spanish, I prefer to tune that channel even though I don't speak the language simply because most English speaking announcers tend to be more distracting than contributing. Sullivan reports what he sees in a cadence that lends a rhythm to the game without distracting the viewer. Rather than just report the game, he brings you into its unique character. Too many other former players try to provide a player's perspective, but merely report the run of play.
Sullivan is an astute student of the game. His analysis blends team tactics, individual tactics, and a coach's sideline perspective. He has an amazing command of soccer history, players around the globe, and the fine points that comprise each player's game. Like the sport itself when it is played well, he keeps his commentary fluid, concise, relevant and insightful. He knows how to assess a team's game plan quickly, and at times, his ability to predict what a team is trying to do and when it will happen is uncanny.
I think a key to his success is he doesn't watch the game the way many fans and coaches in this country do. The norm is "ball watching," focus on offensive build up, or one's own team's execution. Coaches and knowledgeable fans watch three parallel aspects of the game at once: our own team's execution of the game plan, the individual and collective execution of what we believe to be the opponent's game plan, and the combined overall dynamics of the game with emphasis on individual match-ups that offer opportunistic advantages. In some cases, it is clear to me, coaches are so busy watching their own team's performance, they can't even tell you the sequence of events or key factors in an opponent's attack. This is especially true at the high school and college level, but I believe Bob Bradley, coach of the US National Team suffers from this at times as well. He's earned the nickname, "Bunker Bob" for a reason. As an aside, I was watching a game being coached by a protege' of mine, and at half time she passed by on the way back to her bench and asked if I had any observations. I took the occasion to ask her if she was aware that all three first half goals were scored on exactly the same play by two players who alternated positions, assists and goal scoring? It was clear to me that they saw a weakness and deliberately, repeatedly exploited it. It was equally clear that the coach and her defense hadn't adjusted to pick up the play after the first or second goal. I was very proud of her that she adjusted, and each time the opponent tried it after the break, it failed. Her team pretty much shut down the opponent altogether through her astute adjustments throughout the second half.
But back to Sullivan -- he has such a thinking man's soccer mind. He would make a formidable coach. If you caught the telecast of the Marathon (Honduras) and DC United game this evening you saw exactly what I am referring to in his ability to predict what Marathon needed to do to gain the advantage over DC United. As the game progressed he accurately predicted where the American team would be most vulnerable. Unfortuntely for the right back and central defenders who had a hellish night for DC United, Sullivan was laser accurate. Again, this game was a dull and lifeless affair, as evidenced by the meager crowd in attendance, until the Marathon coach took exactly the steps Sullivan had been suggesting early in the second half. A generally sloppy and unispired game was made almost bearable by Sullivan's analysis.
I know there are people who dislike Sullivan's work because of his European influences, or sometimes quirky pharsing, but rather enjoy those trademark aspects. There are very few people with whom I like to sit and watch a game because I prefer to analyze the play in my head rather than socialize and speculate as is done at most American sporting events. However, Sullivan is one person I'd love to sit with and compare observations during a match.
I've heard other former (and some active) players who lack the polish and perspective I think Sullivan brings. His delivery is measured, understated, and at times, melodic. Because of some questionable audio work during the broadcast, the commentators were often drowned out by the stadium announcer and the crowd. I actually found myself straining to hear what Sullivan had to say. Let me tell you, with all to few exceptions, that has not been the case with other soccer announcers in this country. Honestly, if I know a game is also being broadcast in Spanish, I prefer to tune that channel even though I don't speak the language simply because most English speaking announcers tend to be more distracting than contributing. Sullivan reports what he sees in a cadence that lends a rhythm to the game without distracting the viewer. Rather than just report the game, he brings you into its unique character. Too many other former players try to provide a player's perspective, but merely report the run of play.
Sullivan is an astute student of the game. His analysis blends team tactics, individual tactics, and a coach's sideline perspective. He has an amazing command of soccer history, players around the globe, and the fine points that comprise each player's game. Like the sport itself when it is played well, he keeps his commentary fluid, concise, relevant and insightful. He knows how to assess a team's game plan quickly, and at times, his ability to predict what a team is trying to do and when it will happen is uncanny.
I think a key to his success is he doesn't watch the game the way many fans and coaches in this country do. The norm is "ball watching," focus on offensive build up, or one's own team's execution. Coaches and knowledgeable fans watch three parallel aspects of the game at once: our own team's execution of the game plan, the individual and collective execution of what we believe to be the opponent's game plan, and the combined overall dynamics of the game with emphasis on individual match-ups that offer opportunistic advantages. In some cases, it is clear to me, coaches are so busy watching their own team's performance, they can't even tell you the sequence of events or key factors in an opponent's attack. This is especially true at the high school and college level, but I believe Bob Bradley, coach of the US National Team suffers from this at times as well. He's earned the nickname, "Bunker Bob" for a reason. As an aside, I was watching a game being coached by a protege' of mine, and at half time she passed by on the way back to her bench and asked if I had any observations. I took the occasion to ask her if she was aware that all three first half goals were scored on exactly the same play by two players who alternated positions, assists and goal scoring? It was clear to me that they saw a weakness and deliberately, repeatedly exploited it. It was equally clear that the coach and her defense hadn't adjusted to pick up the play after the first or second goal. I was very proud of her that she adjusted, and each time the opponent tried it after the break, it failed. Her team pretty much shut down the opponent altogether through her astute adjustments throughout the second half.
But back to Sullivan -- he has such a thinking man's soccer mind. He would make a formidable coach. If you caught the telecast of the Marathon (Honduras) and DC United game this evening you saw exactly what I am referring to in his ability to predict what Marathon needed to do to gain the advantage over DC United. As the game progressed he accurately predicted where the American team would be most vulnerable. Unfortuntely for the right back and central defenders who had a hellish night for DC United, Sullivan was laser accurate. Again, this game was a dull and lifeless affair, as evidenced by the meager crowd in attendance, until the Marathon coach took exactly the steps Sullivan had been suggesting early in the second half. A generally sloppy and unispired game was made almost bearable by Sullivan's analysis.
I know there are people who dislike Sullivan's work because of his European influences, or sometimes quirky pharsing, but rather enjoy those trademark aspects. There are very few people with whom I like to sit and watch a game because I prefer to analyze the play in my head rather than socialize and speculate as is done at most American sporting events. However, Sullivan is one person I'd love to sit with and compare observations during a match.
Subscribe to:
Posts (Atom)