The verdict is in. The jury agreed on only one of 24 counts against former IL governor Rod Blagojevich. The jury just couldn't wade through all the information the government presented and draw a conclusion on the more serious counts. Blago faces up to five years on what amounts to the same charge of lying to the FBI, that sent Martha Stewart to jail.
The Adams father and son clowns that Blago has as lawyers proudly proclaimed they presented no defense during the trial, but looked ridculous in the post trial media interviews as the ranted, raved and taunted the federal prosecutor to build public sentiment against a retrial on the hung-jury counts. They characterized the prosecutor as "a nut" and suggested he is a master at getting indictments against innocent people.
Did I miss something? Hey Bozos - your client lost! He's now a convicted felon! He is almost certainly going to prison. He will lose his law license. He still has to deal with the retrial where it's likely he faces a retooled prosecution, more focused on certain counts, and almost as certainly, he is headed for more convictions and years added to his sentence unless the government offers him a plea deal.
The Adams' and Blago each took a turn before the cameras and microphones to express their indignation and blast the case that was brought by the government. They pointed out that while children are being shot dead on a daily basis in the streets of Chicago, police officers are being killed on almost a weekly basis, the money would be better spent on law enforcement rather than what they claim is the vindictive pursuit of a former governor by an overzealous goverment attorney.
Now that Blago's campaign war chest is depleted and the cost of his defense will be paid by tax payers, his team made the case that those tens of millions of dollars are a burden the public shouldn't have to bear.
Let me put it in simple terms: There should be no limit to what the people of Illinois, and other citizens of this country are willing to pay to regain the integrity of public office and insist that the holders of those offices, whether elected or appointed, understand there is no rock under which they can hide and expect to profit by pocketing the people's money. If my math is correct three of past five governors of the state of Illinois will have done prison time when Blago faces the music. Dan Walker and George Ryan both got caught with their hand in someone else's cookie jar.
Some people speculate that the jury failed to reach a verdict on the remaining counts because the crass and self serving manner in which Blago performed on the taped conversations is what many people see as the way the game of public office is played. Blago was merely doing standard horse trading as they see it. Even more reason to go after him again.
The good new is the federal prosecutor in this case seems single-minded in his commitment to see Blago face time for every criminal act for which he has been charged. As many a criminal can attest, the government seldom gives up in cases like this. I for one say, "Let the retrial begin!" Moreover, public servants everywhere who abuse their office should recognize their time is coming.
A view of the world through the eyes of a brand strategist with assorted ramblings about other topics near and dear to his heart including: fatherhood, branding, parenting, social ills, branding, volleyball, family caregiving, all things brand related, politics, and the affection of the wonder dog, Brew. . . did I mention branding?
Our beloved Brew.
R.I.P. Big guy.
Wednesday, August 18, 2010
Friday, August 13, 2010
WikiLeaks Crosses the Line and Sacrifices Lives for Profit
Never in my wildest dreams did I think I would one day be siding with Sarah Palin on an issue, given our polar opposite views of many matters of the environment and politics. But at least this once we seem to agree on this issue of military and national security.
A couple of weeks ago, WikiLeaks began publishing about 76,000 secret files regarding covert operations related to the war in Afghanistan that came into its possession. Management at WikiLeaks refuses to name its source, but the US government has detained an intelligence analyst named Bradley Manning who it suspects as the source. I have deliberately chosen not to visit WikiLeaks web site and check out the documents so as to avoid contributing even slightly to the profit they hope to gain from their acts of treason. Other mainstream media has reported that there is indeed a great deal of sensitive information that has been released.
The founder and editor of WikiLeaks, Julian Assange, announced during a speech to a London group that he will authorize the release of another 15,000 documents. Like the first batch, these files contain sensitive information including the names of individuals working in clandestine operations and details of plans and events related to the war. Where WikiLeaks has taken the time to black out names and specifics, there is enough surrounding information to put at risk not only our military, but also numerous individuals who work with our troops.
Sarah Palin made a public appeal to Assange and his organization not to release any more files. I couldn't agree more. In fact, I'll go one better and suggest that by his actions, Assange has not only proven to be aiding and abetting the enemy as Palin suggests, but he should now be considered an enemy of the state, and treated like any other enemy combatant. It is one thing to claim the rights of a free press, and quite another to reveal sensitive military information that risks the lives of our military fighting forces, and those persons assisting them in protecting ours and Mr. Assange's freedoms. We are at war, and timing is everything. If wrongdoing exists it should be exposed and consequences should follow. This is not the time to do that.
In what I view as an act of cowardice, Assange chose to deliver his address via Skype, from an undisclosed hiding place because he allegedly fears the US will try to arrest him, or worse, that some shadowy powers will try to have him killed.
What's next? Will we learn that he has taken up residence in a sublet cave somewhere in the mountains of Pakistan? In my eyes, Assange has now clearly declared his allegiance to our enemies in the war, and deserves their same fate.
Want to uncover wrongdoing of this or any other government as part of your journalistic obligation, I'm all for it. Put other lives at risk, and compromise our military efforts while we're actively engaged in war just to sell more ad space, and extend your fifteen minutes of fame, then I say, face the consequences of any common traitor.
I wonder how WikiLeaks would feel if the government made public a list of its employees and they were open to the backlash they deserve for choosing to work somewhere that puts its business objectives ahead of our national interests and security. Americans, it's time express your outrage and boycott WikiLeaks and any firm or organization that supports it. Sarah, on this one, I think you and I are closer than not.
A couple of weeks ago, WikiLeaks began publishing about 76,000 secret files regarding covert operations related to the war in Afghanistan that came into its possession. Management at WikiLeaks refuses to name its source, but the US government has detained an intelligence analyst named Bradley Manning who it suspects as the source. I have deliberately chosen not to visit WikiLeaks web site and check out the documents so as to avoid contributing even slightly to the profit they hope to gain from their acts of treason. Other mainstream media has reported that there is indeed a great deal of sensitive information that has been released.
The founder and editor of WikiLeaks, Julian Assange, announced during a speech to a London group that he will authorize the release of another 15,000 documents. Like the first batch, these files contain sensitive information including the names of individuals working in clandestine operations and details of plans and events related to the war. Where WikiLeaks has taken the time to black out names and specifics, there is enough surrounding information to put at risk not only our military, but also numerous individuals who work with our troops.
Sarah Palin made a public appeal to Assange and his organization not to release any more files. I couldn't agree more. In fact, I'll go one better and suggest that by his actions, Assange has not only proven to be aiding and abetting the enemy as Palin suggests, but he should now be considered an enemy of the state, and treated like any other enemy combatant. It is one thing to claim the rights of a free press, and quite another to reveal sensitive military information that risks the lives of our military fighting forces, and those persons assisting them in protecting ours and Mr. Assange's freedoms. We are at war, and timing is everything. If wrongdoing exists it should be exposed and consequences should follow. This is not the time to do that.
In what I view as an act of cowardice, Assange chose to deliver his address via Skype, from an undisclosed hiding place because he allegedly fears the US will try to arrest him, or worse, that some shadowy powers will try to have him killed.
What's next? Will we learn that he has taken up residence in a sublet cave somewhere in the mountains of Pakistan? In my eyes, Assange has now clearly declared his allegiance to our enemies in the war, and deserves their same fate.
Want to uncover wrongdoing of this or any other government as part of your journalistic obligation, I'm all for it. Put other lives at risk, and compromise our military efforts while we're actively engaged in war just to sell more ad space, and extend your fifteen minutes of fame, then I say, face the consequences of any common traitor.
I wonder how WikiLeaks would feel if the government made public a list of its employees and they were open to the backlash they deserve for choosing to work somewhere that puts its business objectives ahead of our national interests and security. Americans, it's time express your outrage and boycott WikiLeaks and any firm or organization that supports it. Sarah, on this one, I think you and I are closer than not.
Thursday, July 15, 2010
The Red Bulls Sign Thierry Henry
Thierry Henry, the outstanding French soccer player has joined Red Bulls of MLS. With his signing the league now has its first legitimate European soccer superstar. Henry may be "over the hill" at 33, but he possessed ball skill and scoring abilities unmatched by all but a few players in history. As a World Cup champion, a European champion, and the most prolific scorer in the history of Arsenal, of England's Premiere Division, he brings credibility and ballet-like moves to a league whose players have less in common with world class soccer than donkeys on ice skates.
As the Red Bulls sit today, they don't have the caliber of players who can complement Henry's grace, precision and creativity on a soccer field. It will take two or three more signings to put Henry in an environment where he won't be expected to single-handedly deliver victories. The LA Galaxy proved that pairing a former world class name with the best player in America, Landon Donovan wasn't sufficient to win games.
As I wrote extensively prior to his LA Galaxy signing, Beckham, while a competent player - like Henry, also past his prime, would not create the groundswell the league was desperate to create. He merely bolstered his own celebrity and that of his Hollywood craving wife. Days before it was revealed that she was resurrecting the Spice Girls for a failed "world tour," I facetiously wrote that his presence would have the same effect on American soccer as hers would on the music scene if she announced the rebirth of the Spice Girls. That prophesy has proven to be more than accurate. The Beckham's presence in America has sold a lot #23 jerseys, but not as many as before he abandoned his LA commitment for a European team where he could face stiffer competition in his attempt to win a spot on England's disastrously performing World Cup team. As I predicted, Beckham drew massive numbers of curiosity seekers when he first toured MLS cities, but that quickly faded. Even his return to England's team for the World Cup went bust due to an injury that kept him in street clothes on the bench.
Moreover, I questioned the sense of plopping one world-class player on the field among a team of second rate players. Beckham may be one of the greatest passers who ever played, but if you have players around him who don't know where to be, and lack the skills to receive his perfectly placed passes, and can't finish with a shot on goal, his brilliance is for naught. The LA Galaxy's woeful record during the Beckham years proves my point.
Make no mistake, Henry can still play circles around many of the best players in the world, but even the great Pele, who is better comparison to Henry's coming to America than Beckham, had to have a supporting cast his equal. The fabled New York Cosmos surrounded Pele with some of the best players of his era. Henry will dazzle crowds, and bewilder opposing defenders and goalkeepers. At some point, without other great players around him to help carry the load, he will be contained by heavy-footed donkeys going "roller derby" on him throughout a game.
Like the Statue of Liberty, Henry is gift from France that serves as a symbol of what this country can be, at least from a soccer perspective. Fittingly, he will wear a jersey that promotes the energy drink Red Bull. Henry may well be the elixir to energize that franchise, but like Beckham, he cannot carry the league. He will however, take over the merchandising crown worn by Beckham. Moms and Dads everywhere will be pestered to buy a Henry/Red Bull Jersey to replace that relic Beckham jersey, much like the player which is now irrelevant.
As the Red Bulls sit today, they don't have the caliber of players who can complement Henry's grace, precision and creativity on a soccer field. It will take two or three more signings to put Henry in an environment where he won't be expected to single-handedly deliver victories. The LA Galaxy proved that pairing a former world class name with the best player in America, Landon Donovan wasn't sufficient to win games.
As I wrote extensively prior to his LA Galaxy signing, Beckham, while a competent player - like Henry, also past his prime, would not create the groundswell the league was desperate to create. He merely bolstered his own celebrity and that of his Hollywood craving wife. Days before it was revealed that she was resurrecting the Spice Girls for a failed "world tour," I facetiously wrote that his presence would have the same effect on American soccer as hers would on the music scene if she announced the rebirth of the Spice Girls. That prophesy has proven to be more than accurate. The Beckham's presence in America has sold a lot #23 jerseys, but not as many as before he abandoned his LA commitment for a European team where he could face stiffer competition in his attempt to win a spot on England's disastrously performing World Cup team. As I predicted, Beckham drew massive numbers of curiosity seekers when he first toured MLS cities, but that quickly faded. Even his return to England's team for the World Cup went bust due to an injury that kept him in street clothes on the bench.
Moreover, I questioned the sense of plopping one world-class player on the field among a team of second rate players. Beckham may be one of the greatest passers who ever played, but if you have players around him who don't know where to be, and lack the skills to receive his perfectly placed passes, and can't finish with a shot on goal, his brilliance is for naught. The LA Galaxy's woeful record during the Beckham years proves my point.
Make no mistake, Henry can still play circles around many of the best players in the world, but even the great Pele, who is better comparison to Henry's coming to America than Beckham, had to have a supporting cast his equal. The fabled New York Cosmos surrounded Pele with some of the best players of his era. Henry will dazzle crowds, and bewilder opposing defenders and goalkeepers. At some point, without other great players around him to help carry the load, he will be contained by heavy-footed donkeys going "roller derby" on him throughout a game.
Like the Statue of Liberty, Henry is gift from France that serves as a symbol of what this country can be, at least from a soccer perspective. Fittingly, he will wear a jersey that promotes the energy drink Red Bull. Henry may well be the elixir to energize that franchise, but like Beckham, he cannot carry the league. He will however, take over the merchandising crown worn by Beckham. Moms and Dads everywhere will be pestered to buy a Henry/Red Bull Jersey to replace that relic Beckham jersey, much like the player which is now irrelevant.
Friday, July 9, 2010
LaBron James Signing Signals the Collapse of the NBA
Everything I detest about the NBA was manifested in the obscene media circus that took place around the signing of free agent LaBron James. Mark this date and time. Every condition necessary for the collapse of the NBA is in place, and moving full steam ahead. No, it won't be tomorrow, or next week, or even next year, but the NBA is doomed.
Three National Basketball Association free agent "all-stars," Chris Bosh (Admittedly, I don't follow the NBA and had never heard his name until this week when he was mentioned as an also-ran, supporting player in the LaBron James derby), Dwayne Wade, and his majesty King James have conspired to join forces and bring an NBA championship to Miami. Good for them. Why go through the formality of the season, just send them the league trophy now. If that spares the nation of another NBA season of games, I am all for it. In the end, professional basketball is all about ridiculous sums of money, tattoos, gangster lean, badass attitude, groupies, and fame.
James, like his new teammate Wade has determined that winning a league championship is the pinnacle of life. Wade went so far as to say he turned down a chance to play in Chicago and be near his children, but had to "take the emotion out of it." Get the message kids? To Dwayne Wade, his children are mere emotions. The consequences of a booty call gone sour. Business comes first. After all, making tens of millions a year can only go so far. Only a fool would walk away from a bigger payday. And a man (I use the term loosely) can walk away from his kids for the riches of South Beach. It seems a bit hypocritical of him considering the battle he went through with his ex-wife during a recent divorce. But it is so much clearer now why he chose to accept the divorce now and leave the incidental matter of child custody to the judge to settle "sometime in the future."
To me, James going to Miami is a blessing. At least we Chicagoland don't have to deal with constant media watch I am certain his presence in Miami will create. The NBA is comprised of gangster and hoods who to their credit found a way out of the ghetto through basketball, but that does not make them people I want in my living room.
Three National Basketball Association free agent "all-stars," Chris Bosh (Admittedly, I don't follow the NBA and had never heard his name until this week when he was mentioned as an also-ran, supporting player in the LaBron James derby), Dwayne Wade, and his majesty King James have conspired to join forces and bring an NBA championship to Miami. Good for them. Why go through the formality of the season, just send them the league trophy now. If that spares the nation of another NBA season of games, I am all for it. In the end, professional basketball is all about ridiculous sums of money, tattoos, gangster lean, badass attitude, groupies, and fame.
James, like his new teammate Wade has determined that winning a league championship is the pinnacle of life. Wade went so far as to say he turned down a chance to play in Chicago and be near his children, but had to "take the emotion out of it." Get the message kids? To Dwayne Wade, his children are mere emotions. The consequences of a booty call gone sour. Business comes first. After all, making tens of millions a year can only go so far. Only a fool would walk away from a bigger payday. And a man (I use the term loosely) can walk away from his kids for the riches of South Beach. It seems a bit hypocritical of him considering the battle he went through with his ex-wife during a recent divorce. But it is so much clearer now why he chose to accept the divorce now and leave the incidental matter of child custody to the judge to settle "sometime in the future."
To me, James going to Miami is a blessing. At least we Chicagoland don't have to deal with constant media watch I am certain his presence in Miami will create. The NBA is comprised of gangster and hoods who to their credit found a way out of the ghetto through basketball, but that does not make them people I want in my living room.
Friday, June 25, 2010
The Real Worth of Landon Donovan's Stunning US Goal in the 2010 World Cup
Landon Donovan scored an extra-time winning goal for the US against Algeria to bring the American team back from the brink of despair and elimination. Some have called the goal the most important in the history of US soccer. I agree, but for reasons beynd the obvious advancement of the team into the second round of this year's World Cup.
Although I have often criticized Donovan over the years, I am prepared to admit I am wrong about his development and leadership. Moreover, the manner in which he scored this goal is equally as important as the goal itself.
Donovan made himself available to the Tim Howard, the US goalie as soon as Howard made a save against a threatening Algerian attempt on goal. Even with time dwindling, Donovan didn't panic, he didn't heave the ball upfield as most American players are wont to do. He used his speed, ball possession skills and vision to launch a counterattack, something that most youth coaches in this country don't teach often, or well enough.
From the moment little kids step on the soccer field, some coach, parent or other misinformed adult begins to shout "pass!" Soccer in America has resembled pinball rather than the strategic game of skills and movement it is meant to be.
With Donovan's goal, young (and older) players have an example to emulate which encourages possessing the ball, taking on opponents, and distributing the ball only when it makes tactical sense. Perhaps the greatest example Donovan set was the continuation of his run after passing to Jozy Altidore who took the original shot at the Algerian goal. When the keeper allowed the ball to rebound away, Donovan was there to calmly collect it in stride and confidently tuck it into the back of the net. His effort was not a fluke, nor merely a matter of being fortunate to be in the right place at the right time. If you watch his run from the outset, you will see that he never slowed, nor did he hesitate to take up a position in front of the net that gave him a chance for a rebound, and an open lane to the goal.
If he never scores another goal for the US, Donovan has secured his place as the most accomplished player to ever don a uniform for this country. The manner of play in which he scored this particular goal is a model for every player who seeks to elevate their game to the level of world class.
Although I have often criticized Donovan over the years, I am prepared to admit I am wrong about his development and leadership. Moreover, the manner in which he scored this goal is equally as important as the goal itself.
Donovan made himself available to the Tim Howard, the US goalie as soon as Howard made a save against a threatening Algerian attempt on goal. Even with time dwindling, Donovan didn't panic, he didn't heave the ball upfield as most American players are wont to do. He used his speed, ball possession skills and vision to launch a counterattack, something that most youth coaches in this country don't teach often, or well enough.
From the moment little kids step on the soccer field, some coach, parent or other misinformed adult begins to shout "pass!" Soccer in America has resembled pinball rather than the strategic game of skills and movement it is meant to be.
With Donovan's goal, young (and older) players have an example to emulate which encourages possessing the ball, taking on opponents, and distributing the ball only when it makes tactical sense. Perhaps the greatest example Donovan set was the continuation of his run after passing to Jozy Altidore who took the original shot at the Algerian goal. When the keeper allowed the ball to rebound away, Donovan was there to calmly collect it in stride and confidently tuck it into the back of the net. His effort was not a fluke, nor merely a matter of being fortunate to be in the right place at the right time. If you watch his run from the outset, you will see that he never slowed, nor did he hesitate to take up a position in front of the net that gave him a chance for a rebound, and an open lane to the goal.
If he never scores another goal for the US, Donovan has secured his place as the most accomplished player to ever don a uniform for this country. The manner of play in which he scored this particular goal is a model for every player who seeks to elevate their game to the level of world class.
Wednesday, June 16, 2010
On the Record Regarding the US World Cup Team
Just so I don't appear to be a complete "Monday morning quarterback" let me go on record right now saying I hope Desmond Clarke does not see any further action for the US in the World Cup. He is the weak link. While most of the people who I consider to be most knowledgable about soccer tell me Michael Bradley is the real deal, I believe his lack of creativity and attack-mindedness are severe liabilities. I hope he proves me dead wrong. Findley is not capable of playing in a forward position at this point in his career, much more seasoning and should be replaced before Friday's game. Coach Bob Bradley is not likely to do any of these things, least of which is to bench his son. There, I'm on the record.
World Cup Soccer Starts Five Days Late
FINALLY! A World Cup match worth watching. In one of the few matches of this year's tournament that wasn't played by two teams trying not to lose, Spain threw everything it had at Switzerland through a relentless attack that nearly wore out the field on the flanks. The Swiss would bend but not break, demonstrating brilliant defense. As I predicted before the WC got under way, Switzerland is a team that must be taken seriously.
I thoroughly enjoyed this 1-0 victory by the Swiss despite predicting Spain as the eventual winner of the WC. I stand by my prediction. Spain's somewhat selfish play, especially in the first half, squandered numerous scoring opportunities. With so many stars on the roster, each wanting to put their stamp on the game, shots were taken that were often less than the best alternative. I believe the coaches will address this, and Spain will be one of the two teams to advance from Group H. Unless the wheels fall off, Switzerland will be the other team simply because Chile and Honduras lack the balance of attack and defense shown by Spain and Switzerland.
This game was especially satisfying to watch because I turned off the volume and watched the game without the din of the vuvuzelas, which I consider an embarrassment to all concerned, while also avoiding the less than insightful commentary of the announcers. When I saw Mike Tirico and Alexis Lalas were the in-studio analysis team, I was freed up to finish my morning paper before the start of the second half.
The World Cup has now shown the potential we all knew it had to present entertaining and intelligent soccer. Now that everyone has their first game out of the way, and they are jockeying for one of the two available spots in each group that moves on to the single elimination round, every team will need to play to win, or at minimum, save face. FINALLY, the real World Cup is under way!
I thoroughly enjoyed this 1-0 victory by the Swiss despite predicting Spain as the eventual winner of the WC. I stand by my prediction. Spain's somewhat selfish play, especially in the first half, squandered numerous scoring opportunities. With so many stars on the roster, each wanting to put their stamp on the game, shots were taken that were often less than the best alternative. I believe the coaches will address this, and Spain will be one of the two teams to advance from Group H. Unless the wheels fall off, Switzerland will be the other team simply because Chile and Honduras lack the balance of attack and defense shown by Spain and Switzerland.
This game was especially satisfying to watch because I turned off the volume and watched the game without the din of the vuvuzelas, which I consider an embarrassment to all concerned, while also avoiding the less than insightful commentary of the announcers. When I saw Mike Tirico and Alexis Lalas were the in-studio analysis team, I was freed up to finish my morning paper before the start of the second half.
The World Cup has now shown the potential we all knew it had to present entertaining and intelligent soccer. Now that everyone has their first game out of the way, and they are jockeying for one of the two available spots in each group that moves on to the single elimination round, every team will need to play to win, or at minimum, save face. FINALLY, the real World Cup is under way!
Thursday, June 3, 2010
BP and the Gulf Oil "Spill"
I've held off writing about the BP Gulf Oil Spill simply because there is so much being said about it, and my highest concern is not out of professional interest related to the BP brand, but rather the ecological disaster that will be with us for at least decades.
I am prepared to give BP some very valuable and expensive PR and image advice as a public service. Forget about your damn image. Fix the real problems, solve the crisis, and to hell with you image management. More on this later.
As vain as it sounds, I am breaking my silence because two regular readers indicated they were eager to see my reaction to the BP/Gulf oil spill. First let me say, I am disgusted that BP and parts of the media continue to use words like "incident" and spill in describing this. An incident is a temporary, limited, or periodic occurrence, out of the ordinary that generally does not have long-term repercussions. A spill is what happens when you lift your glass of milk too fast and some sloshes out. Neither of those terms applies to the obscene events that continue, largely unabated, along the southern and now eastern shores of the United States. If they were to cap the well this moment the obscenity will continue in the form of devastation to our environment, loss of livelihood, damage to the food source, and economic impact that is truly immeasurable and likely to be felt for decades, if not generations to come.
Although I'd like to see the government take a more visible role in all of this, I have no way of knowing if they are controlling the situation, or what pressures they are putting on BP behind the scenes. I suspect they are making life at BP a living hell. At least I hope they are.
Do we need to continue offshore drilling? Unfortunately, yes. Can we afford as a nation and a responsible society to do it under the conditions and regulations that exist today? Absolutely not. Some areas are just too precious and represent too great a risk to the public well-being. In other words, stay out of Alaska. And probably Florida's waters, etc., etc.
Prior to this disaster I would not have thought it took a rocket scientist to figure out that when you punch a hole in the crust of Earth, literally miles under water, from miles away, you have to figure something terribly wrong could happen, and design a number of back-up plans for "what if . . .” Clearly, that wasn't done. Moreover, it appears BP took as many shortcuts as possible and ran a variety of unsavory risks in the manner by which they set up and operated this site. I've read that the techniques they used in this well are not uncommon among other members of the industry. These companies know its risky, and not necessarily the best methods, but they are committed to keeping costs down and shareholder value up. If ever there was a case for Congress to step in and completely revamp an industry, this is it.
Now to matter of the BP brand. The jackasses working in the PR effort to protect BP's image should be ashamed of themselves. Proof that some people will do anything for money. Lots of it. Don't be swayed by their feeble defense that as professionals, they have an obligation to offer BP their services. They were not sworn to some PR version of physician's Hippocratic Oath. For the record, they might want to refer to a particular portion of that oath that reads: "First, do no harm."
This is a brand that does not deserve to be saved. See, a brand isn't about image. It's about behaviors. BP's behaviors have been deplorable. Instead of running costly full-page newspaper ads to tell America BP takes full responsibility and is going to deal with this to find a solution - FIND THE DAMN SOLUTION! Stop the media circus they are conducting, try being truly open with the American people, fire Cheney's PR person who you brought in to wave her magic wand over it all, (Can you believe they actually hired this twit?), begin offering some protection from the toxins to the thousands of workers you brought in to start cleaning up (despite BP's efforts to portray it as simply picking up litter, this is very dangerous work).
BP is about to prove once again, what I have been saying for my entire career: A brand is the property of the intended audience, not the company trying to advance it. A brand exists only in the minds of the stakeholders, not in the hands of the corporate wonks or shareholders. When BP chose to engage in risky behaviors for the benefit of its stakeholders, it made everyone on this planet a stakeholder. I believe, in response to one of the greatest corporate foul-ups in history, BP is about to see a "stakeholder" revolt unlike anything previously known to man.
I have no sympathy for those local BP dealers who claim their sales off by as much as 40% and the consumer outrage is misdirected at them. If for years you have gladly profited off the good will and clout of the BP brand, then you have to be prepared to accept the negative fallout you rightfully share in the disaster. You collectively chose as dealers not to hold your supplier to higher standards and failed to ask the right questions about procedures that might have prevented this.
The BP brand is dead. They corporate wonks that run the place will quickly set out to replace the name or sell off the assets as soon as the federal government lets them out of the headlock that is meant to keep them focused on cleanup. Don't be surprised to see the Amoco name resurrected. Is this a good move? I don't think so, but naming isn't BP's problem so until real changs are made in behaviors there, what they call the brand will make little difference.
Despite how angry the public gets and how costly this becomes to BP it is predicted they have more than enough insurance and assets to weather this. Sad, isn't it? BP might be a far smaller company when this is all over, but even that is unlikely. No, BP has protected itself well financially and you shouldn't expect they will shrink out of existance. That is not to say they might not, slink out of existance. Expect to see them drop a few tens of millions on image enhancement and a major rebranding effort. I do expect the BP name to go away in this country. People who cite how Exxon was able to continue after the Exxon Valdez disaster are comparing apples to oranges in the percieved relative magnitude of the situations, the long-term damage, the mood of the public for corporate irresponsibility today versus then, and the ability of social media to generate ire that wasn't possible during the Exxon era. I expect those BP PR wheels are already turning and some of my former colleagues are sopping up enough buckets of money to affort their own homes in the Hamptons alongside those of their clients.
If you get a chance, check out @BPGlobalPR on twitter. This person, identifying them self as Leroy Stick knows more about branding than most of us who claim to practice it for a living - probably because he/she has a clear moral compass, good judgment, sound reasoning and compassion for people and our Planet ahead of profits. Hey, come to think of it, BP, isn't that what a brand should be based on?
I am prepared to give BP some very valuable and expensive PR and image advice as a public service. Forget about your damn image. Fix the real problems, solve the crisis, and to hell with you image management. More on this later.
As vain as it sounds, I am breaking my silence because two regular readers indicated they were eager to see my reaction to the BP/Gulf oil spill. First let me say, I am disgusted that BP and parts of the media continue to use words like "incident" and spill in describing this. An incident is a temporary, limited, or periodic occurrence, out of the ordinary that generally does not have long-term repercussions. A spill is what happens when you lift your glass of milk too fast and some sloshes out. Neither of those terms applies to the obscene events that continue, largely unabated, along the southern and now eastern shores of the United States. If they were to cap the well this moment the obscenity will continue in the form of devastation to our environment, loss of livelihood, damage to the food source, and economic impact that is truly immeasurable and likely to be felt for decades, if not generations to come.
Although I'd like to see the government take a more visible role in all of this, I have no way of knowing if they are controlling the situation, or what pressures they are putting on BP behind the scenes. I suspect they are making life at BP a living hell. At least I hope they are.
Do we need to continue offshore drilling? Unfortunately, yes. Can we afford as a nation and a responsible society to do it under the conditions and regulations that exist today? Absolutely not. Some areas are just too precious and represent too great a risk to the public well-being. In other words, stay out of Alaska. And probably Florida's waters, etc., etc.
Prior to this disaster I would not have thought it took a rocket scientist to figure out that when you punch a hole in the crust of Earth, literally miles under water, from miles away, you have to figure something terribly wrong could happen, and design a number of back-up plans for "what if . . .” Clearly, that wasn't done. Moreover, it appears BP took as many shortcuts as possible and ran a variety of unsavory risks in the manner by which they set up and operated this site. I've read that the techniques they used in this well are not uncommon among other members of the industry. These companies know its risky, and not necessarily the best methods, but they are committed to keeping costs down and shareholder value up. If ever there was a case for Congress to step in and completely revamp an industry, this is it.
Now to matter of the BP brand. The jackasses working in the PR effort to protect BP's image should be ashamed of themselves. Proof that some people will do anything for money. Lots of it. Don't be swayed by their feeble defense that as professionals, they have an obligation to offer BP their services. They were not sworn to some PR version of physician's Hippocratic Oath. For the record, they might want to refer to a particular portion of that oath that reads: "First, do no harm."
This is a brand that does not deserve to be saved. See, a brand isn't about image. It's about behaviors. BP's behaviors have been deplorable. Instead of running costly full-page newspaper ads to tell America BP takes full responsibility and is going to deal with this to find a solution - FIND THE DAMN SOLUTION! Stop the media circus they are conducting, try being truly open with the American people, fire Cheney's PR person who you brought in to wave her magic wand over it all, (Can you believe they actually hired this twit?), begin offering some protection from the toxins to the thousands of workers you brought in to start cleaning up (despite BP's efforts to portray it as simply picking up litter, this is very dangerous work).
BP is about to prove once again, what I have been saying for my entire career: A brand is the property of the intended audience, not the company trying to advance it. A brand exists only in the minds of the stakeholders, not in the hands of the corporate wonks or shareholders. When BP chose to engage in risky behaviors for the benefit of its stakeholders, it made everyone on this planet a stakeholder. I believe, in response to one of the greatest corporate foul-ups in history, BP is about to see a "stakeholder" revolt unlike anything previously known to man.
I have no sympathy for those local BP dealers who claim their sales off by as much as 40% and the consumer outrage is misdirected at them. If for years you have gladly profited off the good will and clout of the BP brand, then you have to be prepared to accept the negative fallout you rightfully share in the disaster. You collectively chose as dealers not to hold your supplier to higher standards and failed to ask the right questions about procedures that might have prevented this.
The BP brand is dead. They corporate wonks that run the place will quickly set out to replace the name or sell off the assets as soon as the federal government lets them out of the headlock that is meant to keep them focused on cleanup. Don't be surprised to see the Amoco name resurrected. Is this a good move? I don't think so, but naming isn't BP's problem so until real changs are made in behaviors there, what they call the brand will make little difference.
Despite how angry the public gets and how costly this becomes to BP it is predicted they have more than enough insurance and assets to weather this. Sad, isn't it? BP might be a far smaller company when this is all over, but even that is unlikely. No, BP has protected itself well financially and you shouldn't expect they will shrink out of existance. That is not to say they might not, slink out of existance. Expect to see them drop a few tens of millions on image enhancement and a major rebranding effort. I do expect the BP name to go away in this country. People who cite how Exxon was able to continue after the Exxon Valdez disaster are comparing apples to oranges in the percieved relative magnitude of the situations, the long-term damage, the mood of the public for corporate irresponsibility today versus then, and the ability of social media to generate ire that wasn't possible during the Exxon era. I expect those BP PR wheels are already turning and some of my former colleagues are sopping up enough buckets of money to affort their own homes in the Hamptons alongside those of their clients.
If you get a chance, check out @BPGlobalPR on twitter. This person, identifying them self as Leroy Stick knows more about branding than most of us who claim to practice it for a living - probably because he/she has a clear moral compass, good judgment, sound reasoning and compassion for people and our Planet ahead of profits. Hey, come to think of it, BP, isn't that what a brand should be based on?
Thursday, March 25, 2010
Living Without the Brands You Used To Love
Manufacturers, especially in the food and beverage area have long been consumed with "case counts," - the movement of inventory, rather than brand loyalty. This trend has evolved over the past decade and is so prevalent that most brand managers today are more accountant than marketing person. In the "old days" brand managers were largely marketing and promotions people.
In an effort to reverse the decline in soft drink sales being experienced industry-wide as a result of consumer trends toward healthier lifestyles, soft drink manufacturers have begun significantly raising prices. Just last year, in the Chicagoland area, consumers could walk into any major supermarket chain and benefit from pricing wars to buy four or five twelve packs of Coca-Cola or Pepsi products for under $10. Today, on sale, consumers are getting three 12-packs for ten to twelve dollars. In some cases, supermarkets are offering three 12-packs for nine dollars with a qualifying minimum purchase of ten dollars.
Even more of a threat to sales and margins is the shift in power away from the manufacturer to the retailer.
Costco, with its more than 400 stores drew a line in the sand and stopped offering Coca-Cola products because the beverage company refused to offer the warehouse club pricing that is consistent with the store's below-market strategy. Costco represents a significant portion of Coke's business. Coke, on the other hand, is less than half of one percent of Costco's $70 Billion annual sales.
Costco didn't run the risk of alienating its customers by ceasing to carry Coke because its customer base knows that Costco carries items on an irregular basis depending on pricing and packaging values. The standoff was recently settled when Coca-Cola backed down. Terms of the agreement were not disclosed.
I don't know if it's still true today, but years ago around McDonald's corporate headquarters, they bragged that if Coke lost the fast food giant's business the soft drink company would fall from number one in fountain sales in America to number four. Today, McDonald's is offering "buy any beverage for a buck" promotions. That may sound like a good deal but as recently as last year, McDonald's offered the same size product for as low as seventy-nine cents depending on the market and owner/operator participation. I doubt much of any of that increased margin is finding its way to Coke's Atlanta headquarters.
Walgreens is in the midst of a major makeover of its stores from the "drug store and sundry" model of old to compete with supermarkets and convenience stores. You'll be able to buy cold beer and a number of other previously unavailable products at every Walgreen store. Many of the things you used to buy at your corner drug store won't be sold there anymore as merchants slim down the variety and product offerings to focus on the most profitable margin items.
The shift in marketplace power is dramatic. As consumers preferences continue to change, retailers adjust their offerings to meet customer needs, sales goals and profit margins, you can expect some longtime, iconic brands to fade in prominence faster than ever, be acquired and merged, and in some cases, disappear altogether.
In an effort to reverse the decline in soft drink sales being experienced industry-wide as a result of consumer trends toward healthier lifestyles, soft drink manufacturers have begun significantly raising prices. Just last year, in the Chicagoland area, consumers could walk into any major supermarket chain and benefit from pricing wars to buy four or five twelve packs of Coca-Cola or Pepsi products for under $10. Today, on sale, consumers are getting three 12-packs for ten to twelve dollars. In some cases, supermarkets are offering three 12-packs for nine dollars with a qualifying minimum purchase of ten dollars.
Even more of a threat to sales and margins is the shift in power away from the manufacturer to the retailer.
Costco, with its more than 400 stores drew a line in the sand and stopped offering Coca-Cola products because the beverage company refused to offer the warehouse club pricing that is consistent with the store's below-market strategy. Costco represents a significant portion of Coke's business. Coke, on the other hand, is less than half of one percent of Costco's $70 Billion annual sales.
Costco didn't run the risk of alienating its customers by ceasing to carry Coke because its customer base knows that Costco carries items on an irregular basis depending on pricing and packaging values. The standoff was recently settled when Coca-Cola backed down. Terms of the agreement were not disclosed.
I don't know if it's still true today, but years ago around McDonald's corporate headquarters, they bragged that if Coke lost the fast food giant's business the soft drink company would fall from number one in fountain sales in America to number four. Today, McDonald's is offering "buy any beverage for a buck" promotions. That may sound like a good deal but as recently as last year, McDonald's offered the same size product for as low as seventy-nine cents depending on the market and owner/operator participation. I doubt much of any of that increased margin is finding its way to Coke's Atlanta headquarters.
Walgreens is in the midst of a major makeover of its stores from the "drug store and sundry" model of old to compete with supermarkets and convenience stores. You'll be able to buy cold beer and a number of other previously unavailable products at every Walgreen store. Many of the things you used to buy at your corner drug store won't be sold there anymore as merchants slim down the variety and product offerings to focus on the most profitable margin items.
The shift in marketplace power is dramatic. As consumers preferences continue to change, retailers adjust their offerings to meet customer needs, sales goals and profit margins, you can expect some longtime, iconic brands to fade in prominence faster than ever, be acquired and merged, and in some cases, disappear altogether.
Sunday, March 7, 2010
To Blog Or Not To Blog
At dinner last night a couple said they are considering a blog to help promote their book about teaching sibling children about breast feeding. http://www.amazon.com/Mommy-Breastfeeds-My-Baby-Brother/dp/0981653804 I mentioned that another friend of mine sent me a link to an article from Inc. Magazine written by Joel Spolsky. www.inc.com/magazine/20100301/lets-take-this-offline.html Mr. Spolsky began a blog (Joel on Software) over ten years ago, even before starting his successful company, Fog Creek Software. His site grew to over a million unique visitors a month, making it one of the oldest and most successful blogs in existence. He used this recent Inc. article to announce that he no longer has the time or the interest in continuing his blog.
The reason my friend sent the article to me was, as he said, "You could have written this."
You see, I don't blog for feedback, to grow my business, or to one day generate revenue from my writing. I blog because something inside me wants to be expressed. I consider blogging to be like my piano playing - meant for no one's satisfaction but my own. I never play for others. The fact that someone might happen by my front door and hear me playing is of no importance. Much like the words I write, the notes I play are meant to express and release something, not communicate, inform or entertain another. Self absorbed? Perhaps. I look at it differently. I do not excel at writing anymore than I do music, but I feel refreshed, energized and better suited to tackle the issues where I am expected to excel: parenting, marriage, friendship and good citizenry after doing either endeavor.
I write and play what moves me. Like the notes on the piano as they sail into the abyss of sound, once the words move from my mind to my keyboard, it doesn't matter if they are lost forever in the black hole that is the Internet. However, when I write, I always attempt to assume the reader's position, not the writers. Good storytelling whether oral, musical, or written is always about audience. It must provoke the thought "I see me." That is the fundamental tenet of branding as well. So, you see, music and writing are merely tools for sharpening my branding storytelling instrument as listener. I save them here to revisit and evaluate my storytelling, not to share them with the world. Having them on the Internet provides a forum where certain standards of engagement are expected. Otherwise, I'd merely save them in Word.
To me, writing is like branding. It must always be about them, and never about me/us. Blogs that promote a company or product are doomed. Blogs, like successful brands must address something bigger than themselves. On that point Mr. Spolsky and I are in complete agreement.
Back to my dinner friends . . .
Rather than express my views about my music and blogging, I shared with them the advice from Mr. Spolsky's article. A blog won't help them sell more books. Sharing their insights on subjects larger than their book topic might gain significant numbers of followers, but a blog meant to sell books will fail. As Mr. Spolsky rightly points out, "Do you know anyone who gained a single customer from a blog?" I don't.
Earlier in the week, the husband of this same couple sent me a note telling me how much he enjoyed my blog writing and offered a couple of good suggestions about the appearance of it. During our dinner, he went further and suggested I disable the ability for readers to comment since no one has added even a single comment. As he put it, "No one wants to be the first, so no one comments. With no comments, it appears no one else is reading the blog. Besides, as much as I agreed with and enjoyed what you wrote I didn't feel compelled to write 'Yes, I agree,' or comment myself."
My blog only has 6 followers including my daughter, her ex-boyfriend (Sorry Ben if that stings - I know the wound is still fresh), a couple of past clients, a friend, and a woman who found my site but remains unknown to me. I do get email feedback from other people from time to time who wish to express their own views privately. As much as I appreciate their correspondence, I have to admit feeling a little guilty since I view this blog as more a journal than a public forum.
Blogs that want feedback and comments make succinct comments and ask questions. My blog is comprised of long form essays that make stands. As the name states, I am all about brands that stand and for that to be, one must declare where they stand.
The reason my friend sent the article to me was, as he said, "You could have written this."
You see, I don't blog for feedback, to grow my business, or to one day generate revenue from my writing. I blog because something inside me wants to be expressed. I consider blogging to be like my piano playing - meant for no one's satisfaction but my own. I never play for others. The fact that someone might happen by my front door and hear me playing is of no importance. Much like the words I write, the notes I play are meant to express and release something, not communicate, inform or entertain another. Self absorbed? Perhaps. I look at it differently. I do not excel at writing anymore than I do music, but I feel refreshed, energized and better suited to tackle the issues where I am expected to excel: parenting, marriage, friendship and good citizenry after doing either endeavor.
I write and play what moves me. Like the notes on the piano as they sail into the abyss of sound, once the words move from my mind to my keyboard, it doesn't matter if they are lost forever in the black hole that is the Internet. However, when I write, I always attempt to assume the reader's position, not the writers. Good storytelling whether oral, musical, or written is always about audience. It must provoke the thought "I see me." That is the fundamental tenet of branding as well. So, you see, music and writing are merely tools for sharpening my branding storytelling instrument as listener. I save them here to revisit and evaluate my storytelling, not to share them with the world. Having them on the Internet provides a forum where certain standards of engagement are expected. Otherwise, I'd merely save them in Word.
To me, writing is like branding. It must always be about them, and never about me/us. Blogs that promote a company or product are doomed. Blogs, like successful brands must address something bigger than themselves. On that point Mr. Spolsky and I are in complete agreement.
Back to my dinner friends . . .
Rather than express my views about my music and blogging, I shared with them the advice from Mr. Spolsky's article. A blog won't help them sell more books. Sharing their insights on subjects larger than their book topic might gain significant numbers of followers, but a blog meant to sell books will fail. As Mr. Spolsky rightly points out, "Do you know anyone who gained a single customer from a blog?" I don't.
Earlier in the week, the husband of this same couple sent me a note telling me how much he enjoyed my blog writing and offered a couple of good suggestions about the appearance of it. During our dinner, he went further and suggested I disable the ability for readers to comment since no one has added even a single comment. As he put it, "No one wants to be the first, so no one comments. With no comments, it appears no one else is reading the blog. Besides, as much as I agreed with and enjoyed what you wrote I didn't feel compelled to write 'Yes, I agree,' or comment myself."
My blog only has 6 followers including my daughter, her ex-boyfriend (Sorry Ben if that stings - I know the wound is still fresh), a couple of past clients, a friend, and a woman who found my site but remains unknown to me. I do get email feedback from other people from time to time who wish to express their own views privately. As much as I appreciate their correspondence, I have to admit feeling a little guilty since I view this blog as more a journal than a public forum.
Blogs that want feedback and comments make succinct comments and ask questions. My blog is comprised of long form essays that make stands. As the name states, I am all about brands that stand and for that to be, one must declare where they stand.
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